With both businesses orignating from Pietermaritzburg the partnership makes for the perfect fit.
Honchos opened it first store in the city back in 2005 and now boasts more than 70 stores across the country, with a major footprint in KZN.
"We are delighted to have signed this agreement with one of the brightest football clubs in South Africa," Honchos CEO, Imthiaz Ebrahim, said.
"This is our first venture into football sponsorship and I have no doubt we have chosen the right club to carry our brand to the nation.
"Football development is something close to Maritzburg United and our involvement will hopefully add more value to the club and allow them to unearth more future stars for the country.
United CEO, Younus Kadodia, expressed his delight with the deal and was optimistic that this can be the start of a long, fruitful pairing of the two brands.
“We are extremely happy and proud to be associated with Honchos, they are a massive franchise which is taking huge strides in the fast food industry in South Africa. Hopefully this deal will be the start of a long standing relationship between Maritzburg United Football Club and Honchos,” Kadodia said.
The Multichoice Diski Challenge team managed an impressive third place finish last season, and with the additional backing from new sponsors Honchos, will look to improve on that feat.
“The club shares similar values to that of the new sponsors and we are confident that along with Honchos we can achieve great success together,” Kadodia concluded
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