The deal was unveiled by the two parties at the Debonairs Pizza in Edendale Mall on Thursday, with both parties looking forward to the exciting new initiative, one of few that are associated with Premier Soccer League (PSL) clubs.
“Football truly unites people,” Younus Kadodia, the Chief Executive Officer of the Team of Choice said. “It is a language spoken universally and is synonymous with friendliness, enthusiasm and of course energy. All attributes that Debonairs Pizza subscribe to.
“Debonairs Pizza had already seen the value in soccer with their association with Varsity Football.
“Our approach to them was therefore straight forward. We are both about gathering family and friends to enjoy something whether it is a meal or a great game.
“Debonairs Pizza want to attract a younger and more diverse audience and so do Maritzburg United.
“Debonairs Pizza already has a particularly high visibility in the youth market. Hopefully this partnership will help grow more customers as well as young soccer spectators and participants into soccer.”
Revel Williams, Franchise Owner and Director of Debonairs Pizza Pietermaritzburg, was equally excited by the announcement.
“I have no doubt that this sponsorship opportunity will promote the Debonairs Pizza brand offering amongst consumers in our target market.
“Our tagline is ‘Try something Amazing’ which is exactly what we have done by signing this partnership.
“Maritzburg United are the Pride of Maritzburg. They are also affectionately known as ‘the Team of Choice’.
“Debonairs Pizza Pietermaritzburg’s decision to partner with Maritzburg United proudly makes us: ‘The Fast Food Company of Choice for Maritzburg United’.
“One just has to look at the numbers. The PSL has an audience in excess of 86 million viewers across Africa per season. This is greatly assisted by the fact that the season is 10 months long.
“Who wouldn’t want to be associated with that level of brand exposure? We also hope to bring some fun and entertainment to soccer in Maritzburg plus allow our customers and staff to show their support for the team in all our stores and in the community.
“It offers Debonairs Pizza an opportunity to reach out to the vast Maritzburg United supporter base where we can give away great prizes including free tickets, replica jerseys and meals in exchange for those who support the team.
“We also look forward to brand exposure in the VIP area at Harry Gwala Stadium where we will assume the catering.”
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